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E-GALLERIES EMBRACE THE NEW MEDIA

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“On the internet, there is no time–the time is always now.”

THE HAMMER GALLERIES’ “ON PAPER” EXHIBITION

From April 28 to August 31, 2012, the Hammer Galleries in New York held an exhibition titled “On Paper.”

According to an Art Daily article,

“On Paper features an international selection of artists including over forty significant pastels, gouaches, pencil drawings and collages from Impressionist, Modern and Post War Masters. Beginning with drawings from the Impressionist era, the exhibition includes several exceptional works by Honoré Daumier, Pierre-Auguste Renoir from and Mary Cassatt. Continuing into the twentieth century, On Paper showcases important works by Modern Masters such as Alexander Calder, Marc Chagall, Henri Matisse, Joan Miró and Kees van Dongen, as well as Surrealist works by Paul Delvaux and Yves Tanguy. The exhibition also features several works on paper by Pop Art icons Andy Warhol and Tom Wesselmann, as well as three lyrical watercolors by the Abstract Expressionist artist Sam Francis.”

“A selection of seven drawings by Pablo Picasso ranging in date from 1905 to 1972, traces Picasso’s career as a master draftsman. Picasso’s extraordinary 1932 work on paper titled Le joueur de clarinette is inspired by Picasso’s young mistress, Marie-Thérèse Walter … In addition to their On Paper exhibition, Hammer Galleries [had] a selection of major oil paintings by Picasso, Chagall, Legér and Miró on display as well as mobiles by Alexander Calder and sculpture by Jean Dubuffet.”

A REVIEW OF THE HAMMER GALLERIES’ USE OF THE NEW MEDIA FOR ITS “ON PAPER” EXHIBITION

Of course art gallery shows are reviewed by critics. In the same manner, a review on this gallery’s use of the New Media is important. A show usually comes and goes in a month and then it’s on to the next. The Hammer Galleries’ virtual tour uses New Media tools creatively to make its exhibition not only interactive, but permanent.

The Galleries’ virtual tour was created by Virtual Tour Group, Inc.,  a full service digital imaging company that provides exceptional interactive media. The virtual tour is a show in itself. The entire exhibit was not only shown online, but it was shown digitally interactive–literally right from the front door and continuing throughout the gallery. E-Gallery visitors enter the gallery and through a series of high definition photography scenes, they see the exhibition as one would see from physically entering the gallery. The visitor could “walk” through each of the rooms, turn and see the room in a full 360, and approach each work as it hung in the exhibition. Moreover, the visitor can enlarge each work for an up-close view of the art piece.

In addition to these features, the online gallery allows the works to remain on permanent display. This is a notable achievement as it makes the exhibition available world wide, thus increasing the audience and access to the art.

Thus, the Hammer Gallery and Virtual Tour Group, Inc. have achieved all of the objectives for Fine Art in the New Media set out in the Purpose Page of this blog:

1. Fine Art in the New Media should be accessible.
2. Fine Art in the New Media should be interactive.
3. It should be viewer directed.
4. It should be able to be manipulated, enabling the viewer to use their creativity to examine, adapt, and experiment with the art.
5. It should be comparative , enabling the viewer to array art from different museums, galleries or artists side by side to study technique, execution, and genre.
6. Lastly, Fine Art in the new media should be able to be viewed as a continuum of man’s effort at visual expression.

In sum, by the creative use of New Media tools, the Hammer Gallery has been able to transcend the limits of the typical time-based event. On the internet, there is no time–the time is always now.

The Virtual Tour of “On Paper” is accessible on a computer, on an iPad and on the iPhone.

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