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E-MUSEUMS YOUR 15 MINUTES OF FAME at THE ANDY WARHOL MUSEUM

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THE WARHOL APP AND THE SCREEN TEST INTERACTIVE PROJECT

“In the future everybody will be world-famous for fifteen minutes.” — Andy Warhol

THE WARHOL APP – MAKE YOUR PICTURES LOOK LIKE A WARHOL

With the the Warhol: D.I.Y. POP app from The Andy Warhol Museum, you can create your own digital silkscreen print, in the style of Andy Warhol.

YOUR 15 MINUTES OF FAME AT THE ANDY WARHOL MUSEUM
The Screen Test Interactive Project at the Andy Warhol Museum in Pittsburgh “allows everyone to learn about Warhol’s [creative] process while making their own work of art that they can then share on various social media platforms with friends and Warhol fans around the world,” says Geralyn Huxley, curator of film & video at the Museum.

According the the Museum, “Between 1964 and 1966, Warhol created almost five hundred of these film portraits of famous and anonymous visitors to his studio, including Salvador Dalí, Dennis Hopper and Edie Sedgwick. Warhol filmed his subjects using a stationary Bolex camera, loaded with 100-foot rolls of black and white 16mm film. Sitters were instructed to sit still for about three minutes, the length of time it took for the roll of film to run through the camera. He later projected the silent Screen Tests in slow motion, thereby extending their duration to four minutes and imbuing them with a dreamlike stillness.”

During the 1960s, these films were rarely shown in public, but were often shown at The Factory. Now, in a gallery at the museum’s film and video exhibitions on the 6th floor, reminiscent of Warhol’s Silver Factory studio, museum visitors are invited to create their own screen test utilizing a computer touch screen, a moveable backdrop, a specially modified vintage camera, and twin studio lights.

Upon completion, the visitor’s screen test is transformed digitally from real time to slow motion and pushed to the Internet, where their work of art will be available on a custom webpage. The Screen Test can also be shared on a number of social media channels.

“This interactive experience offers the opportunity to gain insight into how Warhol created one of his most significant bodies of work by demonstrating the process by which he made these films,” says Eric Shiner, director of The Warhol.

The Screen Test Interactive project was created by The Warhol team, with help from Pittsburgh-based technology startup Interbots, and designer Michael Johnson and developer Evan Tahler.

FINE ART IN THE NEW MEDIA

Both the Warhol D.Y.I. POP app and the Screen Test Project are great examples of the use of the New Media in Fine Art, and meet all of the criteria set out in the Purpose Page of this Blog:

1. The first point about Fine Art in the New Media is that it should be accessible, so that, “There is [virtually] nothing between me and my Warhols.”

2. Fine Art in the new media should be interactive.

3. Fine Art in the new media should be viewer directed. “I want to see what I want to see.”

4. Fine Art in the new media should be able to be manipulated, which enables the viewer to use their creativity. to examine, adapt, and experiment with the art.

5. Fine Art in the new media should be comparative, enabling the viewer to array pictures from different museums side by side to study technique, execution, and genre.

6. Lastly, Fine Art in the new media should be able to be viewed as a continuum of man’s effort at visual expression.

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– For more information, see the article in Art Daily

– Of note, The Met is launching an Exhibition,”Regarding Warhol Sixty Artists Fifty Years,” from September 18 -December 31, 2012 on Warhol’s work and influence, along with an illustrated Catalog

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